{"product_id":"marketing-for-tourism-and-hospitality","title":"Marketing for Tourism and Hospitality","description":"\u003cp\u003eThe marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.\u003c\/p\u003e\u003cp\u003eMarketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. \u003c\/p\u003e\u003cp\u003eThis contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45542219809006,"sku":"9781138121294","price":80.74,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781138121294.jpg?v=1720122170","url":"https:\/\/bookland.com.au\/products\/marketing-for-tourism-and-hospitality","provider":"Book Land AU","version":"1.0","type":"link"}