{"product_id":"marketing-for-architects-and-engineers","title":"Marketing for Architects and Engineers","description":"\u003cp\u003eProfessional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future.  This book does just that.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":44521387000046,"sku":"9780419202905","price":121.6,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780419202905.jpg?v=1702051665","url":"https:\/\/bookland.com.au\/products\/marketing-for-architects-and-engineers","provider":"Book Land AU","version":"1.0","type":"link"}