{"product_id":"marketing-financial-services-paperback-softback","title":"Marketing Financial Services - Paperback \/ softback","description":"Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added.\u003cbr\u003eCombining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers.\u003cbr\u003eThere is also a tutor resource pack to accompany the case studies in this textbook.","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":44569940721902,"sku":"9780750622479","price":99.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780750622479.jpg?v=1704124398","url":"https:\/\/bookland.com.au\/products\/marketing-financial-services-paperback-softback","provider":"Book Land AU","version":"1.0","type":"link"}