{"product_id":"marketing-finance","title":"Marketing Finance","description":"\u003cp\u003eBuilding on the author's previous book, \u003cstrong\u003eFinancial Aspects of Marketing\u003c\/strong\u003e, \u003cstrong\u003eMarketing Finance\u003c\/strong\u003e stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. \u003cbr\u003e\u003cbr\u003eProfessor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the required integration of the finance function with marketing for the successful modern business.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMarketing Finance\u003c\/strong\u003e is backed up with a number of integrated industry examples and case studies to demonstrate the success and failure caused by the marketing finance interface.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45589064974574,"sku":"9781138140707","price":227.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781138140707.jpg?v=1721217923","url":"https:\/\/bookland.com.au\/products\/marketing-finance","provider":"Book Land AU","version":"1.0","type":"link"}