{"product_id":"marketing-essentials-in-hospitality-and-tourism","title":"Marketing Essentials in Hospitality and Tourism","description":"\u003cp style=\"MARGIN: 0px\"\u003e\u003cb\u003eFor introductory courses in Hospitality Marketing and\/or Tourism.\u003c\/b\u003e\u003c\/p\u003e \u003cp style=\"MARGIN: 0px\"\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e \u003cp style=\"MARGIN: 0px\"\u003e\u003ci\u003eMarketing Essentials in Hospitality and Tourism: Foundations and Practices \u003c\/i\u003eprovides the first-year student with an introduction to hospitality marketing and the basics of its many different components. With a succinct three-part format, it introduces basic marketing concepts, discusses strategic marketing and the marketplace, and ends with functional strategies that can be used to increase competitive advantage. Tourism applications, interviews with industry executives and case studies provide a glimpse at the real-world of hospitality and tourism, while contemporary examples demonstrate how marketing techniques are used to increase the chances of success.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286777581806,"sku":"9780131708273","price":185.04,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/marketing-essentials-in-hospitality-and-tourism","provider":"Book Land AU","version":"1.0","type":"link"}