{"product_id":"marketing-cultural-and-heritage-tourism-hardback","title":"Marketing Cultural and Heritage Tourism - Hardback","description":"\u003cp\u003eInnovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and other museum and heritage marketing professionals. Packed with valuable ideas and case studies, you will learn how to build your business in the fast-growing, global tourism market, increase museum visitation and museum store sales, leverage business partnerships and tap into thatdrive market that comprises 85% of US travelers. This valuable resource is a must for all those in the business of connecting people with the cultural wealth of our museums and parks. The book received a 2011 SASI-ONE Gold Award.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45566854037742,"sku":"9781138405028","price":302.4,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781138405028.jpg?v=1720699176","url":"https:\/\/bookland.com.au\/products\/marketing-cultural-and-heritage-tourism-hardback","provider":"Book Land AU","version":"1.0","type":"link"}