{"product_id":"marketing-analytics-paperback-softback","title":"Marketing Analytics - Paperback \/ softback","description":"\u003cp\u003e- Offers a step-by-step guide through eleven techniques using the common SPSS tool and the steps required to perform analysis =, with a specific focus on marketing and consumer behaviour research.- Introductory textbook for advanced undergraduate and postgraduate students studying marketing analytics, which is a “hot” and increasingly essential topic.- Techniques are fully illustrated by screenshots from SPSS, alongside practical exercises to equip students with the tools to apply statistics in marketing and consumer research.- Support material includes two real datasets to illustrate the techniques’ applications and PowerPoint slides providing a step-by-step guide to the analysis and commented outcomes.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":44577134510318,"sku":"9781032052199","price":71.39,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/marketing-analytics-paperback-softback","provider":"Book Land AU","version":"1.0","type":"link"}