{"product_id":"marketing-an-introduction-global-edition","title":"Marketing: An Introduction, Global Edition","description":"For undergraduate principles of marketing courses. \u003cbr\u003e\n \u003cbr\u003e\n \u003cstrong\u003e\u003cem\u003eMarketing: An Introduction\u003c\/em\u003e\u003c\/strong\u003e shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286914093294,"sku":"9781292294865","price":122.88,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/marketing-an-introduction-global-edition","provider":"Book Land AU","version":"1.0","type":"link"}