{"product_id":"marketing-6e","title":"Marketing 6E","description":"\u003cp\u003eHow does Google support organizations in their transformation to digital marketing?  How does the International Food Waste Coalition influence more sustainable behaviour?  How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?  With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike,\n\u003cbr\u003eMarketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society.  Founded on rigorous\n\u003cbr\u003eresearch, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley \u0026amp; Williams are just a few of the practitioners that join the authors to offer real-life\n\u003cbr\u003einsights and career advice to those starting out in the industry.  Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more\n\u003cbr\u003edetail, and encouraging them to engage critically with the theory. New critical thinking questions also accompany the links to seminal papers throughout each chapter, presenting the opportunity for students to take their learning further.  An exciting development for this new edition, the enhanced e-book offers an even more flexible and engaging way to learn. It features a select range of embedded, digital resources designed to stimulate, assess, and consolidate learning,\n\u003cbr\u003eincluding practitioner videos to offer further glimpses into the professional world, multiple-choice questions after each key section of the chapter to offer regular revison and understanding\n\u003cbr\u003echeckpoints, and a flashcard glossary at the end of each chapter to test retention of key terms and concepts.   Marketing is the complete package for any introductory marketing module.  This book is accompanied by the following online resources.  For everyone: Bank of case studies Practitioner insight videos Career insight videos Library of\n\u003cbr\u003evideo links  For students: Key concept videos Author audio podcasts Multiple-choice questions Flashcard glossary Internet activities Research\n\u003cbr\u003einsights Web links  For lecturers: PowerPoint slides Test bank Essay questions Tutorial activities Discussion question pointers Figures and tables from the book\u003c\/p\u003e","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":46058753491182,"sku":"9780192893468","price":124.8,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780192893468.jpg?v=1736482233","url":"https:\/\/bookland.com.au\/products\/marketing-6e","provider":"Book Land AU","version":"1.0","type":"link"}