{"product_id":"managing-marketing-information-rle-marketing","title":"Managing Marketing Information (RLE Marketing)","description":"\u003cp\u003eA good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":44555786158318,"sku":"9781138793149","price":227.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781138793149.jpg?v=1703532393","url":"https:\/\/bookland.com.au\/products\/managing-marketing-information-rle-marketing","provider":"Book Land AU","version":"1.0","type":"link"}