{"product_id":"managing-innovation-within-networks","title":"Managing Innovation Within Networks","description":"\u003cp\u003eOriginally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":44520959148270,"sku":"9781138573628","price":89.6,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781138573628.jpg?v=1702043875","url":"https:\/\/bookland.com.au\/products\/managing-innovation-within-networks","provider":"Book Land AU","version":"1.0","type":"link"}