{"product_id":"management-of-international-tourism-rle-tourism-hardback","title":"Management of International Tourism (RLE Tourism) - Hardback","description":"\u003cp\u003eInternational tourism is one of today’s major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism. \u003c\/p\u003e\u003cp\u003eThe subject coverage of the book is wide-ranging: the authors examine the following issues:\u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003ethe impact of environmental issues on tourism management\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003etourism demand and forecasting\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003ethe key methods of operation of companies within the industry\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003ethe functional areas of marketing, finance, organization and staffing\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eresearch and innovation \u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003ecorporate strategy. \u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eThe book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy. \u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45546599350510,"sku":"9780415812689","price":227.2,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/management-of-international-tourism-rle-tourism-hardback","provider":"Book Land AU","version":"1.0","type":"link"}