{"product_id":"majority-and-minority-influence-hardback","title":"Majority and Minority Influence - Hardback","description":"\u003cp\u003eMajority and minority influence research examines how groups influence the attitudes, thoughts and behaviours of individuals, groups and society as a whole. This volume collects recent work by an international group of scholars, representing a variety of different theoretical approaches to majority and minority influence. \u003c\/p\u003e\u003cp\u003eThe book provides a thorough evaluation of significant current developments with a particular focus on how active minorities can influence people’s thinking and behaviour, fight against conformity and contribute to real social change. It also discusses the following themes:\u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eSocial vs. cognitive processes of social influence: cooperation vs. antagonism\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eMajority and minority influence: a singular or a dual socio-psychological process?\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eConversion vs appropriation of minority ideas\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eDifferent meta-theoretical considerations underlying social influence research\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eNew avenues for future research are presented and many are born from a new integration between influence and persuasion theoretical traditions.\u003c\/p\u003e\u003cp\u003eBy focusing on the societal dimension of social influence this book contributes to filling a theoretical and epistemological gap in the relative literature. It offers a balanced and thorough presentation of the distinct theoretical and epistemological approaches employed by active and important researchers in the field making it essential reading for researchers and upper-level students of social psychology.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45546597974254,"sku":"9781138954946","price":227.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781138954946.jpg?v=1720236707","url":"https:\/\/bookland.com.au\/products\/majority-and-minority-influence-hardback","provider":"Book Land AU","version":"1.0","type":"link"}