{"product_id":"linkedin-for-business","title":"LinkedIn for Business","description":"\u003cb\u003eIncrease Your LinkedIn Leads, Sales, and Profits: Attract Higher-Quality Leads, Market More Effectively, Boost Your Sales\u003c\/b\u003e \u003cbr\u003eThis book delivers a complete system for profiting from LinkedIn. Top social media marketer Brian Carter shows you how to use LinkedIn to supercharge your existing business-to-business marketing, advertising, and sales processes, generate more qualified leads, and build sales in powerful new ways! Through case studies, Carter reveals how innovative businesses of all types are achieving amazing results with LinkedIn and teaches specific, actionable lessons you can apply right now. Whether you’re an advertising expert, content marketer, sales professional, PR pro, B2B executive, or social media specialist, LinkedIn offers you far more power than you may realize--and this book will help you leverage all of it! \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cb\u003eYOU’LL LEARN HOW TO\u003c\/b\u003e \u003cbr\u003e \u003cul\u003e  \u003cli\u003eIdentify the fastest, easiest ways to profit from LinkedIn\u003c\/li\u003e  \u003cli\u003eApply today’s 15 most valuable Internet marketing principles to your LinkedIn presence\u003c\/li\u003e  \u003cli\u003eNetwork for dollars, with this book’s proven six-step relationship-building process\u003c\/li\u003e  \u003cli\u003eFind hot prospects through quick LinkedIn prospecting and introductions\u003c\/li\u003e  \u003cli\u003eUse LinkedIn as a “passive prospecting platform”: Generate more leads without more work!\u003c\/li\u003e  \u003cli\u003eAttract “mega-leads” through LinkedIn Answers, Events, and Groups\u003c\/li\u003e  \u003cli\u003eStrengthen brand awareness and spread key messages\u003c\/li\u003e  \u003cli\u003eLeverage content marketing (infographics and more) to boost brand awareness and generate more leads\u003c\/li\u003e  \u003cli\u003eAccelerate your sales cycle with LinkedIn\u003c\/li\u003e  \u003cli\u003eImprove your lead funnel and ensure that prospects are qualified before they talk to salespeople\u003c\/li\u003e  \u003cli\u003eEstablish efficient weekly LinkedIn marketing routines\u003c\/li\u003e  \u003cli\u003eOptimize LinkedIn ad campaigns to maximize clicks, leads, and sales\u003c\/li\u003e \u003c\/ul\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286582415598,"sku":"9780789749680","price":38.37,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/linkedin-for-business","provider":"Book Land AU","version":"1.0","type":"link"}