{"product_id":"language-of-advertising-hardback","title":"Language of Advertising - Hardback","description":"\u003cp\u003eThe \u003cem\u003eIntertext\u003c\/em\u003e series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, \u003cem\u003eWorking with Texts\u003c\/em\u003e, is the foundation text which provides an introduction to language analysis. It is complemented by a range of 'satellite' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with \u003cem\u003eWorking with Texts\u003c\/em\u003e. \u003cbr\u003eDrawing on literary and linguistic theory for analysis of texts, \u003cem\u003eThe Language of Advertising\u003c\/em\u003e covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.\u003cbr\u003eThe second edition has been substantially rewritten to incorporate recent developments in the field. Features include:\u003cbr\u003e* a range of new advertisements, from Orange to Young Person's Railcard\u003cbr\u003e* new material on internet advertising and its influence on paper texts\u003cbr\u003e* new material on advertising designed to be seen 'on the move'\u003cbr\u003e* new activities to support student-directed study\u003cbr\u003e* updated Further Reading sections and a list of URLs for students to visit.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45564061253870,"sku":"9781138127975","price":241.4,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781138127975.jpg?v=1720664971","url":"https:\/\/bookland.com.au\/products\/language-of-advertising-hardback","provider":"Book Land AU","version":"1.0","type":"link"}