{"product_id":"key-marketing-metrics","title":"Key Marketing Metrics","description":"\u003cp\u003e\u003cstrong\u003eMeasure, manage and get the most out of your marketing.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cem\u003eKey Marketing Metrics\u003c\/em\u003e is the definitive guide to today's most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge.\u003c\/p\u003e \u003cp\u003eWith leading experts, discover how to build your reputation by:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUsing marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to optimal solutions\u003c\/li\u003e\n \u003cli\u003eApplying high-value metrics for virtually every facet of marketing to maximise the return on your investment and identify the best new opportunities for profit\u003c\/li\u003e\n \u003cli\u003eBuilding models to assist with planning to give you the best tools for decision-making\u003c\/li\u003e\n \u003c\/ul\u003e \u003cp\u003eIn its third edition, this award-winning book now includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46287281258734,"sku":"9781292360881","price":51.47,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/key-marketing-metrics","provider":"Book Land AU","version":"1.0","type":"link"}