{"product_id":"kansei-innovation-paperback-softback","title":"Kansei Innovation - Paperback \/ softback","description":"\u003cp\u003eDeveloped in the early 70s in Japan, the Kansei Engineering (KE) method gives you the tools to develop profitable and well-received products and services. Written by the founder of KE, MitsuoNagamachi, and co-authored by one of his proteges, Anitawati Mohd Lokman, \u003cb\u003eKansei Innovation: Practical Design Applications for Product and Service Development \u003c\/b\u003eshows you how to nurture Kansei, develop the skill in observing people, and apply that skill to the development and design of products.\u003c\/p\u003e\u003cp\u003eIn this book, Nagamachi shares his 50 years of experiences in enterprise guidance and product development, including examples of exceptional service innovation at companies such as Nissan Motor, Mazda, Toyota, Volvo, Fuji Heavy Industries, Mitsubishi Electric, Tenmaya Department Stores, Seibu Department Stores, Suntory, NEC, Sharp, Komatsu, Wacoal Corporation, Matsushita Electric Works (now Panasonic Electric Works), Boeing, and many more. These stories may surprise you when you learn about the new development of certain products that you already use. \u003c\/p\u003e\u003cp\u003eThe book includes coverage of ergonomic and KE methods for studying human Kansei in product development and job improvement as well as discussion of how to use these methods for innovation in work improvement and activate KE for product development. It gives you a reliable instrument for predicting the reception of a product on the market before the development costs become too large. And, in the end, you will understand how Kansei—a seemingly dubious presence—is processed scientifically and able to have multilateral applications.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45546437083374,"sku":"9781498706827","price":121.6,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781498706827.jpg?v=1720233977","url":"https:\/\/bookland.com.au\/products\/kansei-innovation-paperback-softback","provider":"Book Land AU","version":"1.0","type":"link"}