{"product_id":"international-marketing-rle-international-business-hardback","title":"International Marketing (RLE International Business) - Hardback","description":"\u003cp\u003eThis book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: \u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eStresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. \u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eExamines the need to structure the whole business organisation in the right way and make international marketing effective\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eDiscusses the importance of communication and control\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eThroughout case studies are used to highlight particular issues. \u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45564878782702,"sku":"9780415641135","price":244.0,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/international-marketing-rle-international-business-hardback","provider":"Book Land AU","version":"1.0","type":"link"}