{"product_id":"international-marketing-a-global-perspective-9781844801329","title":"International Marketing : A Global Perspective","description":"\u003cb\u003eAuthor(s): Hans Muhlbacher, Lee Dahringer, Helmuth Leihs\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e International Marketing: A Global Perspective examines the main issues facing companies that want to compete successfully in the global marketplace. It combines extensive coverage of the relevant theories with a practical approach to the issues and broadens the way business students view international markets and marketing. Using real-world case studies and vignettes centred on contemporary problems and issues, International Marketing: A Global Perspective will be ideal for undergraduates, MBA students and students following executive courses in international marketing or strategy.  Unlike many US and European texts International Marketing: A Global Perspective does not look out at the international scene from just one standpoint; rather it examines the way businesses go international from a variety of different countries and continents, for instance,  from Asia to Europe, Europe to North American and Latin America to the US.    The new edition has been brought completely up-to-date and has a full range of ancillary material for lecturers and students.\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eEAN: 9781844801329","brand":"Cengage Learning, EMEA","offers":[{"title":"Paperback \/ softback","offer_id":43196050211054,"sku":"9781844801329","price":101.89,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/products\/productresizehandler_4439d6e9-fab1-405c-88da-16d0faac1723.jpg?v=1656984565","url":"https:\/\/bookland.com.au\/products\/international-marketing-a-global-perspective-9781844801329","provider":"Book Land AU","version":"1.0","type":"link"}