{"product_id":"internal-marketing-directions-for-management","title":"Internal Marketing: Directions for Management","description":"\u003cp\u003eBringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketin* the human resource management perspectiv* marketing and service managemen* quality managemen* organizational developmen* corporate identity, image and reputatio* corporate communication.Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":44519708852462,"sku":"9780415213172","price":311.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780415213172_4b37b3e4-bd0f-43d4-a579-bee59169686a.jpg?v=1704783095","url":"https:\/\/bookland.com.au\/products\/internal-marketing-directions-for-management","provider":"Book Land AU","version":"1.0","type":"link"}