{"product_id":"intellectual-assets-for-engineers-and-scientists-paperback-softback","title":"Intellectual Assets for Engineers and Scientists - Paperback \/ softback","description":"\u003cp\u003eEngineers and scientists engaged in creative works, inventions, and innovations – as part of the free-enterprise, free-market system – must understand what Intellectual Property Rights (IPRs) are and know how to strategically use them to create competitive advantage, wealth, and value. An acknowledged, major contributing factor to non-awareness amongst technical audience is the lack of availability of easily-understandable, business-relevant, and comprehensive books on the subject, that scientists and engineers can access. This book will provide comprehensive, easy-to-understand, innovation management perspectives on a wide range of IPRs for practicing scientists and engineers.\u003c\/p\u003e\u003cp\u003eKey Features:\u003c\/p\u003e\u003cp\u003e• One-stop shop for valuable information on all forms of IPRs for technical audience\u003c\/p\u003e\u003cp\u003e• Strong innovation management component along the lines of technology for business and innovations for customers, and IP laws for protecting and unlocking the value of creative works, inventions, and innovations\u003c\/p\u003e\u003cp\u003e• Gives easy-to-read, easy-to-follow innovation management perspectives\u003c\/p\u003e\u003cp\u003e• Emphasizes IPR-related topics of practical relevance\u003c\/p\u003e\u003cp\u003e• Compares the IP Systems of United States and others (EU, China \u0026amp; India)\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45583697576174,"sku":"9781498788472","price":134.4,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781498788472.jpg?v=1721101935","url":"https:\/\/bookland.com.au\/products\/intellectual-assets-for-engineers-and-scientists-paperback-softback","provider":"Book Land AU","version":"1.0","type":"link"}