{"product_id":"human-factors-of-visual-and-cognitive-performance-in-driving","title":"Human Factors of Visual and Cognitive Performance in Driving","description":"\u003cp\u003eHuman error is involved in more than 90 percent of traffic accidents, and of those accidents, most are associated with visual distractions, or looking-but-failing-to-see errors. \u003cstrong\u003eHuman Factors of Visual and Cognitive Performance in Driving\u003c\/strong\u003e gathers knowledge from a human factors psychology standpoint and provides deeper insight into traffic -user behavior and the ways drivers acquire information from the road. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEmphasizes Drivers as Visual Information Processors\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBecause driving is an eyes-wide-open task, drivers are exposed to a multitude of visual stimuli along their journey. This information must be correctly processed in order to make the right decisions and perform precise safety maneuvers. With contributions from more than 20 leading experts, this detailed resource discusses road and markings design, new technologies, signage, distraction, safety, situation awareness, workload, driving experience, fatigue, and driving interventions with the goal of improving driving behavior and preventing accidents.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAddresses These Key Areas:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e \u003cli\u003eVisual attention and in-vehicle technologies\u003c\/li\u003e \u003cbr\u003e\u003cbr\u003e \u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e \u003cli\u003eInterventions to reduce road trauma\u003c\/li\u003e \u003cbr\u003e\u003cbr\u003e \u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e \u003cli\u003eAvoiding collisions and the failures involved in that endeavor\u003c\/li\u003e \u003cbr\u003e\u003cbr\u003e \u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eUsing jargon-free language that is easily understood, this book compresses research from the past few decades into one accessible resource. It clearly and cohesively provides ergonomics and human factor engineers, industrial designers, and highway and roadway engineers with an overarching understanding of the incessant visual demands drivers face. \u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45590355411182,"sku":"9780367386351","price":104.8,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780367386351.jpg?v=1721233356","url":"https:\/\/bookland.com.au\/products\/human-factors-of-visual-and-cognitive-performance-in-driving","provider":"Book Land AU","version":"1.0","type":"link"}