{"product_id":"how-to-write-a-marketing-plan-for-health-care-organizations","title":"How To Write a Marketing Plan for Health Care Organizations","description":"\u003cp\u003eA practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":44556396036334,"sku":"9780866564502","price":218.4,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780866564502.jpg?v=1703546380","url":"https:\/\/bookland.com.au\/products\/how-to-write-a-marketing-plan-for-health-care-organizations","provider":"Book Land AU","version":"1.0","type":"link"}