{"product_id":"how-to-succeed-in-cyberspace-hardback","title":"How to Succeed in Cyberspace - Hardback","description":"\u003cp\u003eThis book is designed to help people, whether in large corporations or the smallest of enterprises, to venture with confidence into cyberspace. Written in non-technical language by a businessman for other business people, it highlights the many opportunities emerging for enterprise and personal career development.Contents: What is cyberspace?; Marketing and communicating around the world; Marketing research in cyberspace; Where to locate your business premises in both cyberspace and the real world; How to set up your cyberspace business presence; The new languages of cyberspace: how to build your business site on the web; Collecting the money; Your cyberspace business plan: don't forget the human values; Your shopping list of hardware and software products and programs; Every cyberspace entrepreneur is a publisher; Producing and packaging cyberspace disk products; New business models for the new information age; Glossary; Index.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45599968854254,"sku":"9781138439528","price":277.6,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781138439528.jpg?v=1721460851","url":"https:\/\/bookland.com.au\/products\/how-to-succeed-in-cyberspace-hardback","provider":"Book Land AU","version":"1.0","type":"link"}