{"product_id":"how-to-make-money-with-social-media","title":"How to Make Money with Social Media","description":"\u003cp\u003eSet up, launch, and run your winning social\/mobile media campaign! This guide is packed with actionable tools, techniques, and tips you can really use – all fully revamped for today's newest platforms and opportunities. Authors Jamie Turner and Reshma Shah have unsurpassed experience using social and mobile media to solve complex and difficult marketing challenges. Their \u003cb\u003e\u003ci\u003eHow to Make Money with Social Media, Second Edition\u003c\/i\u003e\u003c\/b\u003e reads just like the conversation you'd want to have with them over coffee: it's friendly, upbeat, based on hard-won experience about what does (and doesn't) work, and focused on exactly what you need to know.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eStep by step, Turner and Shah show you how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \n Define the right goals, strategies, and tactics – and then successfully execute on your plan \u003c\/li\u003e\n \u003cli\u003e \n Integrate social and mobile marketing with your other marketing programs, so you can gain more value from all of them \u003c\/li\u003e\n \u003cli\u003e \n Make the most of your resources, no matter how limited they are \u003c\/li\u003e\n \u003cli\u003e \n Leverage YouTube, LinkedIn, Facebook, Twitter, and newer platforms \u003c\/li\u003e\n \u003cli\u003e \n Measure brand sentiment, engagement, ROI, and more – and learn the right lessons from your metrics \u003c\/li\u003e\n \u003cli\u003e \n Avoid crucial pitfalls that other companies are currently encountering \u003c\/li\u003e\n \u003c\/ul\u003e \u003cp\u003eEvery chapter includes easy-to-use tips in handy callouts and sidebars, concluding with Action Steps that answer today's #1 social\/mobile marketing question: \"What should I do next?\"\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eWhether you're a marketer, entrepreneur, sales leader, or student, if you want to profit from social or mobile marketing, \u003ci\u003estart right here\u003c\/i\u003e.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286807498990,"sku":"9780133888430","price":37.94,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/how-to-make-money-with-social-media","provider":"Book Land AU","version":"1.0","type":"link"}