{"product_id":"how-to-cut-it-in-the-media","title":"How to Cut it in the Media","description":"\u003cp\u003e\u003cem\u003eGet Insight from a Well-Known PR Advisor with Extensive Experience in the Aesthetic Field\u003c\/em\u003eThe controversy about silicone breast implants shows how emotive an issue a medical story can become and how doctors can find themselves at the center of a storm. Written by a highly experienced, prominent PR advisor, this manual provides you with a guide to understanding: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eJournalists’ motives\u003c\/li\u003e \u003cli\u003ePress outlets and their audiences\u003c\/li\u003e \u003cli\u003eProactive and reactive PR\u003c\/li\u003e \u003cli\u003eHow to handle difficult interviews\u003c\/li\u003e \u003cli\u003eThe risks of \"going public\" on an issue \u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eThis hands-on book also highlights how to maximize good publicity and ensure good self-marketing, particularly through the use of social media. Both new and seasoned medical and surgical professionals, including nurses and other practice personnel, will find this an invaluable resource on managing and preventing difficult situations.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45589160591598,"sku":"9781842145494","price":60.79,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781842145494.jpg?v=1721219395","url":"https:\/\/bookland.com.au\/products\/how-to-cut-it-in-the-media","provider":"Book Land AU","version":"1.0","type":"link"}