{"product_id":"hospitality-business-development-hardback","title":"Hospitality Business Development - Hardback","description":"\u003cp\u003e\u003cem\u003eHospitality Business Development\u003c\/em\u003e analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organisation operates, and:\u003c\/p\u003e\u003cul\u003e \u003cli\u003eExplores the essential requirements and challenges of hospitality business development, and the implications which these present for hospitality operators. \u003cbr\u003e \u003c\/li\u003e \u003cli\u003eExplains how differentiation and innovation can become key to organizational success and provides you with the all of the skills you need to implement your own business development \u003cbr\u003e \u003c\/li\u003e \u003cli\u003eExamines the shifting nature of demand, evaluating consumers’ behaviour and relating the principles of customer centricity to the business development function \u003cbr\u003e \u003c\/li\u003e \u003cli\u003eIs packed with case studies and industry related examples, which cover a broad range of hospitality sectors including in-flight catering, holiday homes, guest houses, licensed retail, catering, international restaurants and hotels, ensuring you have a thorough understanding of the international hospitality business development \u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eThis title also has a companion website for lecturers with PowerPoint slides to aid teaching and learning. \u003c\/p\u003e\u003cp\u003e\u003cem\u003eHospitality Business Development\u003c\/em\u003e equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development. This book is a must-read for any one studying or working in the hospitality industry.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45585159651566,"sku":"9781138131101","price":205.7,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781138131101.jpg?v=1721118004","url":"https:\/\/bookland.com.au\/products\/hospitality-business-development-hardback","provider":"Book Land AU","version":"1.0","type":"link"}