{"product_id":"handbook-of-niche-marketing-hardback","title":"Handbook of Niche Marketing - Hardback","description":"Get closer to tailor made marketing\u003cbr\u003eEver-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave\u003cbr\u003e The Handbook of Niche Marketing features respected authorities’ insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalizationwith practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts\u003cbr\u003eThe Handbook of Niche Marketing explores niche marketing’s concepts and theorie  principle  empirical researc  customer satisfaction issue  strategie  application  different types of niche market\u003cbr\u003e The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":44574943183086,"sku":"9780789023292","price":227.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780789023292.jpg?v=1704389865","url":"https:\/\/bookland.com.au\/products\/handbook-of-niche-marketing-hardback","provider":"Book Land AU","version":"1.0","type":"link"}