{"product_id":"handbook-of-business-transformation-management-methodology-hardback","title":"Handbook of Business Transformation Management Methodology - Hardback","description":"\u003cp\u003eThis book provides an integrative Business Transformation Management Methodology, the BTM ², with an emphasis on the balance between the rational aspects of transformation and the often underestimated emotional readiness of employees to absorb and accept transformation initiatives.\u003c\/p\u003e\u003cp\u003eComprising four phases - Envision, Engage, Transform, and Optimize - the methodology integrates expertise from areas such as strategy, risk, and project management. Covering the formal and informal structures and roles needed for a successful transformation, the authors cover a wide range of theory to help understand the phenomenon of transformation.\u003c\/p\u003e\u003cp\u003eA '360-degree' view on what business transformation means and how to manage it successfully, this handbook is suitable for business executives dealing with organizational change. A range of illustrative case studies ensure this is also a valuable resource for academics interested in change and transformation management.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45584062742766,"sku":"9781409449805","price":227.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781409449805.jpg?v=1721106135","url":"https:\/\/bookland.com.au\/products\/handbook-of-business-transformation-management-methodology-hardback","provider":"Book Land AU","version":"1.0","type":"link"}