{"product_id":"guerrilla-film-marketing","title":"Guerrilla Film Marketing","description":"\u003cp\u003eCreate an irresistible brand image and build an audience of loyal and engaged fans…\u003c\/p\u003e\u003cp\u003e\u003ci\u003eGuerrilla Film Marketing\u003c\/i\u003e takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, \u003ci\u003eGuerrilla Film Marketing\u003c\/i\u003e offers practical and immediately implementable advice for marketing considerations across every stage of the film production process.\u003c\/p\u003e\u003cp\u003eWritten by leading film industry professional Robert G. Barnwell, \u003ci\u003eGuerrilla Film Marketing\u003c\/i\u003e teaches readers how to:\u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eMaster the fundamentals of guerrilla branding, marketing and promotion;\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eCreate an integrated marketing plan and calendar based on realistic budgets and expectations;\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eDevelop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings;\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eAssemble behind-the-scenes pictures, videos and documentaries;\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eProduce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka \"EPKs\"); and\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eMaximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eGuerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45541561368814,"sku":"9781138916456","price":59.19,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781138916456.jpg?v=1720112059","url":"https:\/\/bookland.com.au\/products\/guerrilla-film-marketing","provider":"Book Land AU","version":"1.0","type":"link"}