{"product_id":"global-writing-for-public-relations","title":"Global Writing for Public Relations","description":"Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwideprovides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques. Global Writing for Public Relationsoffers the following features:\u003cul\u003e \u003cul\u003e   Insight into the evolution of English-language communication in business and public relations, as well as theoretical and political debates on global English and globalization;   An understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials;  Strategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences;  Storytelling skills that help writers craft compelling content;  Real-world global examples from diverse industries that illustrate creative solutions;  Step-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media, consumers, and businesses;  Self-evaluation and creative thinking exercises to improve cultural literacy, grammar, punctuation, and editing skills for enhanced clarity; and  Supplemental online resources for educators and students. \u003c\/ul\u003eEnglish is the go-to business language across the world, and this book combines the author’s experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide.\u003c\/ul\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":44556099191022,"sku":"9780415748834","price":330.65,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780415748834.jpg?v=1703539101","url":"https:\/\/bookland.com.au\/products\/global-writing-for-public-relations","provider":"Book Land AU","version":"1.0","type":"link"}