{"product_id":"global-marketing-global-edition-mylab-marketing-with-pearson-etext","title":"Global Marketing, Global Edition + MyLab Marketing with Pearson eText","description":"\u003cp\u003eThis pack contains 1 copy of \u003cem\u003eGlobal Marketing, Global Edition\u003c\/em\u003e and 1 printed access card to \u003cem\u003eMyLab Marketing with eText\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003eFamiliarises students with global marketing and the global business environment. \u003cstrong\u003e\u003cem\u003eGlobal Marketing's\u003c\/em\u003e\u003c\/strong\u003e environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. \u003cstrong\u003e\u003cem\u003eGlobal Marketing\u003c\/em\u003e\u003c\/strong\u003e offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.\u003c\/p\u003e \u003cp\u003ePearson MyLab is the world's leading online self-study, homework, tutorial and assessment product designed with a single purpose in mind: to improve the results of all higher education students, one student at a time. To access the MyLab you need a Course ID from your instructor. \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286842593518,"sku":"9781488658433","price":146.63,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/global-marketing-global-edition-mylab-marketing-with-pearson-etext","provider":"Book Land AU","version":"1.0","type":"link"}