{"product_id":"global-cases-on-hospitality-industry-hardback","title":"Global Cases on Hospitality Industry - Hardback","description":"\u003cp\u003eGet a comprehensive research-based look at real life hospitality industry issues from leaders in the field \u003cbr\u003e\u003cbr\u003e\u003cem\u003eGlobal Cases on Hospitality Industry\u003c\/em\u003e is a comprehensive examination into hospitality issues around the world. This detailed look at the industry’s dynamics uses an international perspective that provides reader understanding by spanning several strategic and functional areas in management practices. Leading academics, trainers, and consultants from around the globe offer research-based perspectives on real life issues in this competitive industry. This important text extensively explores various aspects of the industry from both Asian and Western countries, providing important insights into policymaking, research, consulting, and teaching. \u003cbr\u003e\u003cbr\u003e\u003cem\u003eGlobal Cases on Hospitality Industry\u003c\/em\u003e presents extensively-researched illustrative case studies and accounts of revealing management practices from experts around the world. This book explains both the positive and negative impact of certain real life policy and management decisions in various aspects of the industry. This text discusses topics such as marketing, human resources, strategy, entrepreneurship, the use of technology, and ethics, using inside looks into different hospitality and travel and tourism companies. The book includes numerous figures and tables to clearly illustrate research data. \u003cbr\u003e\u003cbr\u003eTopics in Global Cases on Hospitality Industry include:\u003c\/p\u003e\u003cul\u003e \u003cli\u003econsumer marketing research \u003c\/li\u003e \u003cli\u003eprice promotions \u003c\/li\u003e \u003cli\u003econsumer behaviors \u003c\/li\u003e \u003cli\u003ebed and breakfast expectation analysis \u003c\/li\u003e \u003cli\u003eassessment of service quality \u003c\/li\u003e \u003cli\u003ecompany organizational structure \u003c\/li\u003e \u003cli\u003elabor productivity \u003c\/li\u003e \u003cli\u003ehuman resource issues \u003c\/li\u003e \u003cli\u003efranchise restaurants impact around the world \u003c\/li\u003e \u003cli\u003etour operator strategies \u003c\/li\u003e \u003cli\u003esimilarity of problems between the hospitality and tourism industries \u003c\/li\u003e \u003cli\u003eheritage tourism \u003c\/li\u003e \u003cli\u003esocietal effects of tourism development \u003c\/li\u003e \u003cli\u003eethical challenges \u003c\/li\u003e \u003cli\u003eand much more!\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e\u003cem\u003eGlobal Cases on Hospitality Industry\u003c\/em\u003e is essential reading for hospitality management educators, students, trainers, and researchers in services management.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45583359508718,"sku":"9780789034151","price":344.8,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/global-cases-on-hospitality-industry-hardback","provider":"Book Land AU","version":"1.0","type":"link"}