{"product_id":"fundamentals-for-becoming-a-successful-entrepreneur","title":"Fundamentals for Becoming a Successful Entrepreneur","description":"This is the complete, modern guide to every facet of creating a successful new venture, from identifying and evaluating opportunities to effectively exploiting them. Using examples from real-life entrepreneurs, Alan L. Carsrud guides you all nine key pieces of the entrepreneurial puzzle: the individual, entrepreneurial team, opportunity, business concept, revenue model, resource acquisition, launch, execution, and growth. \u003cp\u003e \u003c\/p\u003e \u003cp\u003eCarsrud thoroughly discusses entrepreneurial mindsets, motivation, attitudes, and leadership, and covers the entire process of starting a company from business idea through the first four years of operations. You’ll learn how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \n Recognise, define, test and exploit business opportunities  \u003c\/li\u003e\n \u003cli\u003e \n Develop business ideas into business concepts with revenue models that create value and can be profitably sustained  \u003c\/li\u003e\n \u003cli\u003e \n Determine your concept’s feasibility through industry, market, trend, economic, breakeven, and risk analyses  \u003c\/li\u003e\n \u003cli\u003e \n Establish a proper ethical and legal foundation for the business concept  \u003c\/li\u003e\n \u003cli\u003e \n Succinctly and effectively demonstrate your concept’s viability to a potential funder  \u003c\/li\u003e\n \u003cli\u003e \n Organise and manage human and social capital -- including resources provided by your family  \u003c\/li\u003e\n \u003c\/ul\u003e \u003cp\u003eThroughout, Carsrud offers entrepreneurship techniques and approaches you can use in many ways: to build your own profitable new venture, create a successful non-profit, make a public agency more effective, transform your current organisation, or succeed as a self-employed professional.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eThe full text downloaded to your computer\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eWith eBooks you can:\u003c\/p\u003e \u003cul\u003e \u003cli\u003esearch for key concepts, words and phrases \u003c\/li\u003e\n \u003cli\u003emake highlights and notes as you study \u003c\/li\u003e\n \u003cli\u003eshare your notes with friends \u003c\/li\u003e\n \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eeBooks \u003c\/strong\u003eare downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. \u003c\/p\u003e \u003cp\u003eUpon purchase, you'll gain instant access to this eBook.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eTime limit\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThe \u003cstrong\u003eeBooks\u003c\/strong\u003e products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286521204974,"sku":"9780133966947","price":72.86,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/fundamentals-for-becoming-a-successful-entrepreneur","provider":"Book Land AU","version":"1.0","type":"link"}