{"product_id":"free-to-play","title":"Free-to-Play","description":"\u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003ci\u003e“ Will’s knowledge of F2P comes from years of building games, \u003c\/i\u003e\u003ci\u003eas well as writing about and consulting with developers on the \u003c\/i\u003e\u003ci\u003emodel. All the topics covered in this book—economics, gameplay, monetization, \u003c\/i\u003e\u003ci\u003eanalytics and marketing—are important to consider when you’re building \u003c\/i\u003e\u003ci\u003ean F2P game, and Will covers each with an easy-to-digest style.” \u003c\/i\u003e—Ian Marsh, co-founder, NimbleBit\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\n\u003c\/p\u003e   \u003cp\u003e\u003ci\u003eFree-to-Play: Making Money From Games You Give Away \u003c\/i\u003eis an accessible and complete guide to the business model that has revolutionized the videogames industry, creating huge hits, multi-billion-dollar startups and a new deal for players: Play for free, spend on what you like.\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\n\u003c\/p\u003e \u003cp\u003eWritten by respected game designer and consultant Will Luton, \u003ci\u003eFree-to-Play \u003c\/i\u003egives you the in-the-trenches insight you need to build, run and make money from games you give away. In it you’ll find:\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePsychology behind player decisions and the motivations to play\u003c\/li\u003e\n \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eSimple and accessible explanations of the math and economic theories behind F2P, including working examples\u003c\/li\u003e\n \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eProcesses for capturing and using player data to improve your game\u003c\/li\u003e\n \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eMarketing tips on positioning your game and attracting players\u003c\/li\u003e\n \u003c\/ul\u003e \u003cul\u003e \u003cli\u003ePlus: A downloadable F2P spreadsheet, articles from the author, a foreword by NimbleBit co-founder Ian Marsh and an interview with Zynga CEO, Mark Pincus.\u003c\/li\u003e\n \u003c\/ul\u003e \u003cbr\u003e\n  \u003cp\u003e\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46287569813742,"sku":"9780133411249","price":23.53,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/free-to-play","provider":"Book Land AU","version":"1.0","type":"link"}