{"product_id":"financial-services-marketing-paperback-softback","title":"Financial Services Marketing - Paperback \/ softback","description":"\u003cp\u003eNow in its 3rd edition, \u003ci\u003eFinancial Services Marketing \u003c\/i\u003eoffers a balanced and useful guide to the topic that is both conceptual and practical. The authors have drawn from extensive international experience to ensure that this text will resonate with users across the globe. This edition is complemented by numerous international references, examples and case studies featuring companies such as American Express, Direct Line, Barclays, NatWest RBS, Aviva and HSBC. \u003c\/p\u003e\u003cp\u003eThis fully updated and revised edition features:\u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eAn expanded section on regulation which has international reach and addresses the post-Brexit world\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eGreatly expanded coverage of digital marketing at both the strategic and tactical levels\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eNew material on how to improve a company’s trustworthiness and safeguard a culture that is customer-focussed \u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eNew examples, vignettes and case studies that showcase best practice from around the world\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eB2B and B2C marketing\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eUpgraded PowerPoint support on the companion website\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eFinancial Services Marketing 3e will be hugely beneficial to academic students of marketing and finance, as well as essential reading to those industry-based and studying for professional qualifications. \u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45548029116654,"sku":"9781138684522","price":111.35,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781138684522.jpg?v=1720258717","url":"https:\/\/bookland.com.au\/products\/financial-services-marketing-paperback-softback","provider":"Book Land AU","version":"1.0","type":"link"}