{"product_id":"facebook-marketing","title":"Facebook Marketing","description":"Your best customers and prospects are on Facebook: more than 800,000,000 of them. Your business needs to be there, too: not just with a generic “page,” but with a smart, low-cost marketing program that works. Facebook Marketing, Third Edition will help you plan that program, execute it, measure it, and optimise it. Two world-class social media marketers show you how to make the most of Facebook’s most valuable new business features—including Facebook Messages, Deals, Places, Credits, Connect, mobile apps, and much more. This completely revamped new edition offers dozens of new tips and best practices for everything from advertising and analytics to promotion and privacy. Whether you’re an entrepreneur, marketer, or PR pro, it will help you find and profit from your customers where they are right now: on Facebook! \u003cbr\u003e\n \u003cbr\u003e\n You’ll Learn How To: \u003cul\u003e \u003cli\u003eGet started fast with Facebook, even if you’re new to it \u003c\/li\u003e\n \u003cli\u003eMaster new best practices for creating “best in class” Facebook pages \u003c\/li\u003e\n \u003cli\u003eDesign Facebook ads that drive more clickthroughs at lower cost \u003c\/li\u003e\n \u003cli\u003eReach customers outside Facebook with Facebook Connect and social plugins \u003c\/li\u003e\n \u003cli\u003eUse images and other media to personalise your presence and engage visitors \u003c\/li\u003e\n \u003cli\u003eBuild thriving Facebook communities that promote loyalty and innovation \u003c\/li\u003e\n \u003cli\u003eMarket to customers on the move via Facebook mobile apps \u003c\/li\u003e\n \u003cli\u003eMonitor what your customers are saying in real-time \u003c\/li\u003e\n \u003cli\u003eProtect your privacy—and your customers’ privacy, too \u003c\/li\u003e\n \u003cli\u003eUse Facebook Credits social currency to attract new customers and promote product sampling \u003c\/li\u003e\n \u003cli\u003eTrack your performance with Facebook Analytics \u003c\/li\u003e\n \u003cli\u003ePrepare to profit from tomorrow’s Facebook trends and innovations\u003c\/li\u003e\n \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eThe full text downloaded to your computer\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eWith eBooks you can:\u003c\/p\u003e \u003cul\u003e \u003cli\u003esearch for key concepts, words and phrases \u003c\/li\u003e\n \u003cli\u003emake highlights and notes as you study \u003c\/li\u003e\n \u003cli\u003eshare your notes with friends \u003c\/li\u003e\n \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eeBooks \u003c\/strong\u003eare downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. \u003c\/p\u003e \u003cp\u003eUpon purchase, you'll gain instant access to this eBook.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eTime limit\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThe \u003cstrong\u003eeBooks\u003c\/strong\u003e products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286738915566,"sku":"9780132755023","price":30.08,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/facebook-marketing","provider":"Book Land AU","version":"1.0","type":"link"}