{"product_id":"eyecare-business","title":"Eyecare Business","description":"\u003cspan data-mce-fragment=\"1\"\u003eEyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare.\u003c\/span\u003e\n\u003cul class=\"a-unordered-list a-vertical\" data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eCovers the basics of marketing, finance, strategy development, management, communication, and technology.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSelf-assessment exams serve as educational tools.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eShort teaching cases, clinical examples, and exercises help you adapt theory and concepts to your own practice.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAction plans at the end of each chapter help jump-start the development of your own eyecare marketing program.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Elsevier","offers":[{"title":"Default Title","offer_id":44124903342318,"sku":"9780750672382","price":112.58,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/products\/9780750672382.jpg?v=1681376916","url":"https:\/\/bookland.com.au\/products\/eyecare-business","provider":"Book Land AU","version":"1.0","type":"link"}