{"product_id":"experiment","title":"Experiment!","description":"\u003cp\u003eTesting is a surefire way to dramatically improve your website’s conversion rate and increase revenue. When you run experiments with changes to design or content, you’ll quickly discover which changes better motivate your users to take action. This book shows how to learn from your customers’ behavior and decisions, and how their responses reveal the strengths and weaknesses of your site. It will show you how to make websites that work harder and convert better.\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\nExperiment! will inspire you to challenge assumptions and start experimenting right now. You will:\u003cbr\u003e\n\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn how to approach experiments to improve conversion\u003c\/li\u003e\n \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eUnderstand the various methods of testing including A\/B and multivariate\u003cbr\u003e\n\u003c\/li\u003e\n \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eDiscover experiment ideas, and go beyond optimization to innovation\u003cbr\u003e\n\u003c\/li\u003e\n \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eRecognize the UX and design implications of experimenting\u003c\/li\u003e\n \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eLearn to analyze data and deliver results\u003c\/li\u003e\n \u003c\/ul\u003e \u003cp\u003eExperimenting changes the way you think about design and the way you work. It helps prevent the loudest voice from deciding direction; instead, through an experiment, you’ll ask the most important voices--your customers--“What do you think?”\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286793703662,"sku":"9780133040081","price":34.44,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/experiment","provider":"Book Land AU","version":"1.0","type":"link"}