{"product_id":"essentials-of-services-marketing","title":"Essentials of Services Marketing","description":"\u003ch3\u003eFor undergraduate courses in services marketing.\u003c\/h3\u003e \u003cp\u003eAs economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. \u003cstrong\u003eEssentials of Services Marketing, 4e,\u003c\/strong\u003e captures the reality of today's world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":45998628339950,"sku":"9781292425191","price":130.04,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/A103000284496_Lrg.jpg?v=1733537699","url":"https:\/\/bookland.com.au\/products\/essentials-of-services-marketing","provider":"Book Land AU","version":"1.0","type":"link"}