{"product_id":"essentials-of-marketing","title":"Essentials of Marketing","description":"\u003cstrong\u003e\u003cem\u003eEssentials of Marketing\u003c\/em\u003e\u003c\/strong\u003e, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286879981806,"sku":"9781292244105","price":87.26,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/essentials-of-marketing","provider":"Book Land AU","version":"1.0","type":"link"}