{"product_id":"essentials-of-marketing-research-global-edition","title":"Essentials of Marketing Research, Global Edition","description":"\u003ch3\u003eFor courses in Marketing Research\u003c\/h3\u003e \u003cp\u003eAn engaging, do-it-yourself approach to marketing research. \u003ci\u003eEssentials of Marketing Research: A Hands-On Orientation\u003c\/i\u003e presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles \u003ci\u003eBasic Marketing Research: Integration of Social Media\u003c\/i\u003e and \u003ci\u003eMarketing Research: An Applied Orientation\u003c\/i\u003e, author Naresh Malhotra covers concepts at an elementary level, de-emphasising statistics and formulas. Sensitive to the needs of today's undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":45998708916462,"sku":"9781292060163","price":117.82,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/1292060166.jpg?v=1733539599","url":"https:\/\/bookland.com.au\/products\/essentials-of-marketing-research-global-edition","provider":"Book Land AU","version":"1.0","type":"link"}