{"product_id":"essentials-of-entrepreneurship-and-small-business-management-global-edition","title":"Essentials of Entrepreneurship and Small Business Management, Global Edition","description":"\u003cp\u003e\u003ci\u003eFor courses in small business management, entrepreneurship, and new venture creation and\/or management.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003eThe foundation to building a successful business\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTaking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills they need for business success. Now in its \u003cb\u003e9th Edition\u003c\/b\u003e, \u003cb\u003e\u003ci\u003eEssentials of Entrepreneurship and Small Business Management \u003c\/i\u003e\u003c\/b\u003eteaches students how to successfully launch and manage a business. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today’s most successful small business ventures, students can develop the skills that will give them a unique advantage in a hotly competitive environment.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":45998673494254,"sku":"9781292266022","price":131.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/1292266023.jpg?v=1733538693","url":"https:\/\/bookland.com.au\/products\/essentials-of-entrepreneurship-and-small-business-management-global-edition","provider":"Book Land AU","version":"1.0","type":"link"}