{"product_id":"essential-knowledge-for-the-aspiring-media-professional","title":"Essential Knowledge for the Aspiring Media Professional","description":"\u003cp\u003e\u003cem\u003eEssential Knowledge for the Aspiring Media Professional\u003c\/em\u003e provides readers with the skillset needed to produce professional, high-quality video content in today’s competitive media landscape.\u003c\/p\u003e\u003cp\u003eThe author draws on over two decades of industry experience to offer strategies for how to develop a sense of design, adopt a holistic approach to the media production process, and craft a distinct idea for a project’s intent and form. In five in-depth chapters, the book delves into topics ranging from pre-production and planning processes to technical considerations and post-production methods. It concludes with an overview of career opportunities for aspiring media-makers. \u003c\/p\u003e\u003cp\u003eThis book is an invaluable resource for students and professionals alike looking to hone creative production techniques within a broad range of formats and environments, particularly those requiring effective marketing and advertising-oriented content. \u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45542782402798,"sku":"9780367405571","price":62.39,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780367405571.jpg?v=1720134898","url":"https:\/\/bookland.com.au\/products\/essential-knowledge-for-the-aspiring-media-professional","provider":"Book Land AU","version":"1.0","type":"link"}