{"product_id":"entrepreneurial-small-business-ise","title":"Entrepreneurial Small Business ISE","description":"\u003ci\u003eEntrepreneurial Small Business (ESB)\u003c\/i\u003e focuses on traditional “main street” businesses versus high-growth firms dependent on venture capital. It presents the realities small business owners face and strategies for those starting or maintaining a small business. \u003ci\u003eESB\u003c\/i\u003e combines the art of small business survival with the science of small business success, to provide students the tools and knowledge they need to go out and start their own small businesses. \u003cbr\u003e\u003cbr\u003e\u003ci\u003eESB\u003c\/i\u003e features practical advice and experiential learning. Informed by nearly 180 journals in entrepreneurship, the authors make the best of modern wisdom easy to understand and easy to apply. With one of the largest collections of experiential learning techniques, \u003ci\u003eESB\u003c\/i\u003e gives students the hands-on experience they need to start their small business with over 100 end-of-chapter experiential exercises, 59 skill modules, mini-cases, business model canvases and business plans. \u003cbr\u003e","brand":"McGrawHill","offers":[{"title":"Default Title","offer_id":46693347328238,"sku":"9781266275111","price":139.64,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781266275111_417ce92d-bbfc-44a4-89db-b49ad689aafe.jpg?v=1759216207","url":"https:\/\/bookland.com.au\/products\/entrepreneurial-small-business-ise","provider":"Book Land AU","version":"1.0","type":"link"}