{"product_id":"entrepreneurial-marketing-hardback","title":"Entrepreneurial Marketing - Hardback","description":"\u003cp\u003eNovel effectuation-based approach; bridging this new approach with traditional core marketing concepts, such as targeting\/positioning and marketing mix;Clear structure of chapters with key points, advice, features and summaries;Third edition fully updated to include coverage of leveraging big data analysis, further practical tools, updated references, cases and examples throughout, and updated online resources\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":44577032306926,"sku":"9780367445317","price":277.1,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/entrepreneurial-marketing-hardback","provider":"Book Land AU","version":"1.0","type":"link"}