{"product_id":"engaging-brands-hardback","title":"Engaging Brands - Hardback","description":"\u003cp\u003eHow can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory developed over the past 20 years and tools to create truly engaging brands. \u003c\/p\u003e\u003cp\u003eTaking a broad holistic approach, this book brings together current thinking on experiential marketing, brand management, customer engagement, customer well-being and happiness, customer loyalty and emotions, the customer journey map, and big data and combines it into a practical and clear roadmap for brand managers. By integrating these modern perspectives, concepts, research techniques, and operative tools, this book provides a new perspective of marketing management to design and build engaging branding.\u003c\/p\u003e\u003cp\u003eUsing extensive examples from a variety of industries, this book offers a global perspective that will appeal to both advanced students and experienced marketing managers.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45600290472174,"sku":"9781138586987","price":227.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781138586987.jpg?v=1721467859","url":"https:\/\/bookland.com.au\/products\/engaging-brands-hardback","provider":"Book Land AU","version":"1.0","type":"link"}