{"product_id":"e-business","title":"E-Business","description":"\u003cp\u003eThis text seeks to draw together a varied range of conceptual models and frameworks, existing empirical research, statistical and case study material to provide a coherent insight into e-business from a management perspective. It:- defines the nature and scope of e-business technologies and the brief history of their development and implementation,- reviews the environmental drivers facilitating and constraining the application and growth of e-business technologies- evaluates the ways in which e-business technologies can be applied within firms to achieve new business development and process improvements- considers the organisational dimension of e-business implementation within firms, from project management, skills and cultural perspectives- reflects upon the likely nature of future challenges and opportunities of e-business technologiesUtilising extensive up to date examples and case studies throughout, such as eBay, Googlewhacking \u0026amp; Skype, this text primarily focuses on the contribution of e-business technologies to the effectiveness and efficiency of for-profit firms, with insights drawn, where relevant, on not-for-profit and public sector organisations. It includes the application of e-business technologies to both large and small firms in both developed and emerging economies. It extends beyond PC-based web channels to mobile and other platforms, including store-based kiosks and emerging, pervasive technologies, such as digital TV, SMS, m-commerce, PDAs and other location-based services.\u003c\/p\u003e","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":44157072998638,"sku":"9780199216482","price":143.71,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780199216482_ade272db-0c8f-4908-a8c9-bf377a40dcde.jpg?v=1706215897","url":"https:\/\/bookland.com.au\/products\/e-business","provider":"Book Land AU","version":"1.0","type":"link"}