{"product_id":"double-your-price-the-strategy-and-tactics-of-smart-pricing","title":"Double your Price: The Strategy and Tactics of Smart Pricing","description":"\u003cp\u003eGetting your pricing strategy right is the difference between sustainable growth, investing in product development, and happy, engaged customers and stakeholders. \u003ci\u003eHarvard Business Review\u003c\/i\u003e research shows that pricing has almost 4 times as much influence on a company's ability to reinvest than top line sales growth. But if you don't understand the psychology of pricing, having the wrong price can undermine your chances for success.\u003c\/p\u003e \u003cp\u003eWith useful tools, and clear, realistic guidance on how to leverage pricing to drive business success, you'll be able to answer the following questions for your business or product:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow much should we charge for our product or service?\u003c\/li\u003e\n \u003cli\u003eHow much are our customers willing to pay?\u003c\/li\u003e\n \u003cli\u003eIf we increase our price, will we lose customers?\u003c\/li\u003e\n \u003cli\u003eHow can setting prices help us cover our costs?\u003c\/li\u003e\n \u003cli\u003eWhat are the benefits of a pricing strategy?\u003c\/li\u003e\n \u003cli\u003eWill increasing or decreasing prices help my business to succeed?\u003c\/li\u003e\n \u003c\/ul\u003eCovering how pricing works, how to avoid cognitive bias, how to convince others, and many different pricing strategies, \u003ci\u003e\u003cstrong\u003eDouble Your Price\u003c\/strong\u003e\u003c\/i\u003e includes a practical set of insights, tools, and actionable guidance, and a Foreword by Lord Sainsbury.","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46287315435758,"sku":"9781292426358","price":24.41,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/double-your-price-the-strategy-and-tactics-of-smart-pricing","provider":"Book Land AU","version":"1.0","type":"link"}