{"product_id":"digital-marketing-fundamentals-hardback","title":"Digital Marketing Fundamentals - Hardback","description":"\u003cp\u003e\u003cem\u003eDigital Marketing Fundamentals\u003c\/em\u003e is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. \u003cem\u003eDigital Marketing Fundamentals\u003c\/em\u003e is easy to read and contains many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands.\u003c\/p\u003e\u003cp\u003eIn this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrated into the topics.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eDigital Marketing Fundamentals\u003c\/em\u003e is very suitable for commercial and management courses in Higher Education and also for professionals active in digital marketing.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45575465828590,"sku":"9781032067414","price":392.7,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/digital-marketing-fundamentals-hardback","provider":"Book Land AU","version":"1.0","type":"link"}